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Digital Marketing

Digital Marketing

Digital Marketing is all about driving the right prospects to your website and booking engine is the central role of digital marketing. But the strategy you choose depends on your specific objectives. Even the smallest changes to your campaign can make the biggest impact. Digital marketing uses internet connected devices to engage consumers with online advertising, primarily through pull or push methods.

Key Points

Digital marketing consists of pull or push online communication tactics. These tactics can also be referred to as inbound or outbound marketing as well. Pull digital marketing is characterized by consumers actively seeking marketing content. Push digital marketing occurs when marketers send messages without the consent of the recipients. Examples of pull digital marketing include search engines, email newsletters, text messaging, while push digital marketing consists of opt-in subscription services.

Term

Display advertising

Online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.

Digital Marketing Characteristics:

Digital marketing is defined as the use of internet-connected devices such as computers, tablets, smartphones, and game consoles to engage consumers with online advertising. One of the key principles of digital marketing is creating an easy, seamless, and convenient user experience for target audiences. Moreover, eliminating the amount of consumer effort needed to act on digital content helps establish an ongoing, automated relationship between brands and their audience.